Amazon Go Grocery

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Amazon has been in the headlines again about its most ambitious cashier-free store – Amazon Go. The Bloomberg Businessweek writes in its recent headline about Amazon’s new Amazon Go Grocery as Amazon’s Most Ambitious Research Project Is a Convenience Store.

Jeff Bezos and his company have spent seven years and hundreds of millions of dollars getting rid of cashiers. Will it pay off?

Bloomberg Businessweek

In Amazon website it describes Amazon Go Grocery as “the first grocery store to offer Just Walk Out Shopping— come in, take what you want, and just walk out. Amazon Go Grocery offers everything you’d want from a neighborhood grocery store—from fresh produce and meat and seafood to bakery items and household essentials—plus easy-to-make dinner options. We offer a mix of organic and conventional items from well-known brands, along with special finds and local favorites.”

With our Just Walk Out Shopping experience, you’ll never have to wait in line. No lines, no checkout. (No, seriously.)

Amazon Website

This Amazon’s most ambitious secret disruptive project is finally lunched after more than seven years of experimental evaluation. It is described as “revolutionary model that relies on the prevalence of smartphones and geofencing technology to streamline the customer experience, as well as supply chain and inventory management“.

Jobs Destroyer Or Creator ?

It’s reported that there are more than 1.3 millions Americans work in retail stores. The GeekWire reported strong reaction from the United Food and Commercial Workers International Union (UFCW) calling Amazon a “clear and present danger to millions of good jobs. The brutal truth is that Amazon is focused on one thing — eliminating as many jobs as possible to enrich one multi-billionaire, Jeff Bezos”. The GeekWire further writes that in response to UFCW claim, amazon spokesperson responded “It’s both incorrect and misleading to suggest that Amazon destroys jobs — the fact is that no other U.S.-based company has created more jobs than Amazon”.

We all have to wait & see weather Amazon Go Grocery concept is job creator or job destroyer? Will Amazon’s millions of investments to get rid off cashiers pay off?