JUMBO – A Privacy Service App

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Technologically speaking, most of us enjoy a very convenient life by surrounding ourselves with all sort of smart gadgets. Through our smartphones we not only stay in touch with our loved ones but they are mini smart TV for the younger generation. They consume everything (sports, musics, favorite shows, etc) and do most other things (banking, online ordering, tax filling, etc) with their smartphones.

Smart TVs are becoming convenient way to steam our favorite TV shows via Netflix, Hulu, Amazon tv or Apple Tv and other services. Our houses are connected with smart devices (doorbells, smart speakers, smart appliances in the kitchen, smart vehicles, etc). The list goes on and on ..

I’ve got a new attitude: It’s not just what I can get out of technology — I want to know what the technology gets out of me.

Geoffrey A. Fowler from The Washington Post Column
Simple to Use & Hard to Figure Out

Businesses design consumer products that are easy to consume but hard to figure out their effects on consumers. Product manufacturers either declare legal document about a product use & safety requirements or require an agreement (legal & binding conditions) to use their products. Such agreement conditions are written by lawyers and for the lawyers (not for consumers). We consumers sign product & services use agreements like electricity, phones, garbage hauler services, etc without reading them. In a democratic & free-market society, making choices to use or not to use a product is the choice of a consumer. For example, whether to consume sugary beverages, sugar-enriched foods by diabetic persons is the responsibility of consumers, like wise while using a smart gadget figuring out how much of our personal information is being collected from us, consumers, is appears to be our responsibilities too.

Complex Privacy Setting

Although very complex & powerful smart devices are designed for a lay consumer, the document (agreement) a consumer signs to use those products is designed for lawyers. Internal user settings or options for privacy or data sharing have often very complex design only professional tech expert understand.

Privacy Safe?

The recent Geoffery A Fowel’s column illustrates that it is becoming harder to use smart product safely even for tech savvy consumers. Most smart devices are designed for collecting our personal information though various consumer friendly Apps. Their complex options/ privacy setting UI design appears to be deliberate.

Jumbo Privacy

Have you heard JUMBO privacy service App? The JUMBO is data privacy service company which said to help manage privacy settings from the Apps as a “data privacy lawyer” on consumers behalf. The App is designed by Peirre Valade, CEO of Jumbo Privacy. The Apps is currently available on iOs from Apple Store. In Jumbo website it claims that “it does not store users data and all data processing occurs in users phone”.

Writing in Jumbo’s vision & trust, CEO Peirre Valade writes that it “never collects & sells customer data.

Jumbo never collects any of your personal data into the cloud. All the processing happens from your phone. So we can’t sell any of your data, because we simply don’t have any of your data. .. Jumbo will never sell any of your data.

Pierre Valade, CEO Jumbo Privacy

The company business model is said to be subscription similar to iCloud, Netflix, Spotify and not advertising. The free version has limited features where as paid subscription allows to perform advanced data protection.

The Jumbo privacy has received initial good press reviews (eg. Fastcompany, theverge, and others ) but it’s early and we have to wait & see little longer how it grows & performs!

Contents of this notes was inspired by The Washing Post’s technology columnist Geoffrey A. Fowler’s article How we survive the surveillance apocalypse. Screenshot: Jumbo.