Samsung cellphone Dethrone Apple’s iPhone

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According to media reports, Apple lost its top phonemaker status to Samsung, as shipment of iPhone decreased decreased by 10% in recent quarter of 2024. “The International Data Corporation (IDC) Mobile Phone Tracker’s preliminary data for 2024’s first quarter showed Samsung reclaiming the lead it has held since 2010,” Endgadget reports.

Global smartphone shipments increased 7.8% to 289.4 million units during January-March, with Samsung, at 20.8% market share, clinching the top phonemaker spot from Apple. The iPhone-maker’s steep sales decline comes after its strong performance in the December quarter when it overtook Samsung as the world’s No.1 phone maker. It’s back to the second spot, with 17.3% market share, as Chinese brands such as Huawei gain market share.

NBC News

Nabila Popal, research director with IDC’s Worldwide Tracker team, told Endgadget in a statement, “Firstly, we continue to see growth in value and average selling prices (ASPs) as consumers opt for more expensive devices knowing they will hold onto their devices longer. Secondly, there is a shift in power among the Top 5 companies, which will likely continue as market players adjust their strategies in a post-recovery world.”

Reuters news writes “The drop underscores the challenges facing the U.S. firm in its third biggest market, as some Chinese companies and government agencies limit employees’ use of Apple devices, a measure that mirrors U.S. government restrictions on Chinese apps on security grounds”.