Veganuary – A Go Vegan Campaign



In yesterday’s The New York Times, there is an interesting article about Pledging to Go Vegan, at Least for January by reporter Alyson Krueger. It’s reported in the article that trying vegan (meatless) diet in January was “this years trendy resolution”.


Veganuary is a non-profit charity established 2014 in UK with a simple vision ” create a vegan world without animal farms and slughterhouses“. It aims to inspire people to try vegan for January and throughout the rest of the year.

Our mission is to inspire and support people to try vegan, drive corporate change, and create a global mass movement championing compassionate food choices with the aim of ending animal farming, protecting the planet and improving human health.

Veganuary mission statement

The Times reports that “750,000 people from 192 countries have joined the pledge, with about half signing up for 2020”. According to Veganuary, reasons of participating include health (46%), animal rights (34%), environment (12%) and other (8%). The campaign has established a US presence too with some support from the celebrities.

Food-chains Response

Plant-based diets are gaining popularity in recent years. Public figure like Bill Clinton and high profile celebrities like Beyoncé and Jay-Z and others are reported to have plant-based diet. This trend appears to be ‘growing awareness about the environmental impacts of meat consumption’ and health benefit of plant-based diet. Because of this growing trend, big food chains like McDonald & Burger Kings and others have started offering plant-based burgers like the Impossible Burger and Beyond Meat burger. Even our local groceries stores have added plant-based food section to serve their vegan customers.

In this current Veganuary campaign, the following two food chains are reported to have participated by offering plant-based food for their go vegan customers.

  • Just Salad is reported to be selling a limited-edition “Veganuary” salad made with organic sesame tofu, roasted mushrooms and a carrot-edamame slaw.
  • Fresh Brothers a pizza chain in California, is reported to be offering a free upgrade to vegan cheese.

We know that the largest hurdles for people going vegan are convenience and taste. Veganuary exists to help people discover delicious plant-based food and see how easy it is.

Wendy Matthews, Veganuary director in Los Angeles

The Veganuary site has posts highlighting profiles of vegan athletes & bodybuilders and many other inspirational stories for vegan enthusiast. The plant-based diet is also known to prevent Chronic Diseases and age-related inflammation.

The Mediterranean Diet was ranked the No. 1 best diets overall for the US News & World report 2020 Best Diets by a panel of 25 health experts.

The content of this post was inspired the Times’ news article Pledging to Go Vegan, at Least for January. Cover image by Jill Wellington from Pixabay